Situation
Solventum was launching eBowie-Dick, the first-ever digital Bowie-Dick test, revolutionizing sterilization assurance in healthcare. Traditional tests relied on chemical indicators, requiring manual interpretation and offering limited data tracking. This shift to digital testing was a major category transformation, requiring a bold launch to educate and persuade the industry.
Solution
My team developed a high-impact launch campaign focused on innovation, credibility, and education. Messaging positioned eBowie-Dick as the future of sterilization assurance, emphasizing accuracy and real-time tracking.
Photo and video shoot
Results
The campaign has disrupted the market and drove strong early adoption among hospitals and sterilization professionals. More results coming soon.