Situation
Siemens Healthineers sought to create a compelling launch video for the AcuNav Lumos 4D ICE catheter, a groundbreaking innovation in intracardiac echocardiography. The video needed to effectively highlight its advanced features and benefits while capturing the attention of conference attendees and engaging audiences on social media.
Solution
We developed a high-impact launch video that combined stunning visuals, 3D animations, and expert insights to showcase the catheter’s precision, ease of use, and clinical advantages. The video was designed to be both informative and visually engaging, ensuring it resonated with healthcare professionals.
Results
The video became a key marketing asset, drawing strong engagement at conference booths and generating significant traction across Siemens Healthineers’ social media channels. It successfully reinforced the company’s leadership in medical imaging and innovation, helping to drive awareness and interest in the AcuNav Lumos 4D ICE catheter.