Situation
Smith+Nephew has partnered with NFL Hall of Fame Health to provide S+N joint replacement implants to former professional football players, their families, and fans. This groundbreaking collaboration marks the first of its kind for HOFH, reinforcing a shared commitment to long-term health and mobility.
Solution
My team developed two innovative campaign concepts that feature compelling visuals and targeted language designed to resonate with our key audiences. These approaches are adaptable across multiple platforms while maintaining consistency with the S+N and HOFH brand guidelines as the visual foundation.
Former Player Site
Fan Site
Concept Creative (not chosen)
