Abbott launched Confirm Rx™ ICM, the world's first Bluetooth-enabled insertable cardiac monitor (ICM) designed to detect and diagnose arrhythmias. Following and upgrade to the device's arrhythmia-detecting algorithm, Abbott's Cardiac Rhythm Management division approached us to develop messaging and materials that could not only support the product's relaunch, but inspire confidence by providers and empower patients to engage with their device.
After working with the clients to develop both the positioning and messaging for Confirm Rx™ ICM's new algorithm, we developed a story with the emotional and clinical gravity to speak to patients and providers alike, grounded in the empowering nature of diagnosis. Leveraging Abbott's evolved corporate brand, we brought this story to life through an integrated campaign: Capturing the Rhythm of Life.
Patient campaign video
For patients seeking guidance and assurance, we developed complete materials to support their journey from diagnosis to implant and beyond, through video, collateral, and a patient website complete with a chat bot.
Patient landing page
Patient campaign brochure
Patient materials folder
For sales reps eager to tell the product's story, we packaged these materials into a comprehensive launch kit.
Sales representative campaign folder
Health care professional video
For the doctor who needed convincing that Confirm Rx™ ICM could deliver the best results, we created product and algorithm specific brochures and videos.
Health care professional brochure
Health care professional algorithm brochure
Healthcare professional twitter posts
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